COVID-19 has created a significant shift in the U.S.’ purchasing trends of frozen foods, and CAULIPOWER, the maker of America’s number one favorite better-for-you frozen pizza, is calling for an innovative redesign of the refrigerator/freezer with the creation of the “freezerator.” New research conducted exclusively by America’s favorite cauliflower crust pizza and the fastest growing frozen pizza brand in the U.S., has revealed a hidden, “perfect storm” happening in kitchens throughout the country: 70% of households have run out of freezer space as purchases of frozen foods filled carts and increased by 95% in March.
Adding to the issue of coveted freezer space, freezer sales soared 45% compared to last year, leaving some consumers waiting over five months to receive their new appliance. However CAULIPOWER’s research uncovers that more of the same domestic appliances may not be the answer. The survey shows that 77% of Americans want to turn the traditional fridge-freezer upside down. They wish their freezer space was larger or at least equal to the refrigerated space. Dictated by consumer demand and backed up by CAULIPOWER’S survey, CAULIPOWER’s idea for a ‘freezerator’ was envisioned, with the majority of its space allocated to freezer storage.
CAULIPOWER’s recent buying trends survey of more than 4,000 Americans validates the need for a “freezerator” through the following findings: 67% have increased purchases of frozen food since stay-at-home orders started due to COVID-19, 52% say they are “going frozen” because it lasts longer, with 25% stating that this decision was made in the hopes that it would help reduce food waste, as convenience is more important than ever, as 63% say they’ve increased their purchase of frozen foods because it’s easier to prepare. This shift in consumer behaviors is likely to be the “new normal”, with the majority saying they’ll continue to purchase more frozen foods post-pandemic.
“COVID caused a definite dash toward comfort foods, but interestingly, there is also sustained dash toward healthier and convenient comfort foods. Amazingly, so many people are in search of tastier, easier and healthier frozen foods, that a million new households tried CAULIPOWER products in the last six months. As a result, we had two of our strongest ever sales months at the beginning of quarantine. No wonder people need more freezer space!” said Gail Becker, Founder & CEO of CAULIPOWER. “The brand wants to bring the concept to life and is asking for people to submit their proposal for a “freezerator” design to [email protected]. The best proposal will be chosen based on functionality and overall aesthetic, and CAULIPOWER will get it in front of the top kitchen appliance manufacturers. To raise the stakes even more, we are giving the winner a lifetime supply of CAULIPOWER products.”
Guidelines for the submissions can be found at eatCAULIPOWER.com/freezerator. As a company that is based on giving people what they want, CAULIPOWER is taking the need for more freezer space seriously and will be hosting a freezer giveaway on their social channels.
Founded by Becker, who is a mother of two sons with Celiac Disease, she set out to innovate the frozen food aisle and left a global executive position to launch the company in 2016. Today it remains her mission to eliminate the need for consumers to choose between taste, convenience, and health. CAULIPOWER is brought to you by Vegolutionary Foods, a company of “never-been-done,” inspired by what people want. Every CAULIPOWER purchase benefits the American Heart Association Teaching Gardens Network, a program installing edible teaching gardens in underserved public schools. Find one of CAULIPOWER’s 25,000 retailers and get recipe inspiration at eatCAULIPOWER.com.