COVID-19 Recovery Analysis: Probiotic Drinks Market | Health Benefits Of Probiotic Drinks to Boost the Market Growth | Technavio

Torri Donley

LONDON–(BUSINESS WIRE)–Technavio has been monitoring the probiotic drinks market and it is poised to grow by $ 14.51 bn during 2020-2024, progressing at a CAGR of over 9% during the forecast period. The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall […]

LONDON–(BUSINESS WIRE)–Technavio has been monitoring the probiotic drinks market and it is poised to grow by $ 14.51 bn during 2020-2024, progressing at a CAGR of over 9% during the forecast period. The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment.

Although the COVID-19 pandemic continues to transform the growth of various industries, the immediate impact of the outbreak is varied. While a few industries will register a drop in demand, numerous others will continue to remain unscathed and show promising growth opportunities. Technavio’s in-depth research has all your needs covered as our research reports include all foreseeable market scenarios, including pre- & post-COVID-19 analysis. We offer $1000 worth of FREE customization

The market is fragmented, and the degree of fragmentation will accelerate during the forecast period. Bio-K Plus International Inc., Fonterra Co-operative Group Ltd., Danone SA, Gujarat Cooperative Milk Marketing Federation Ltd., Harmless Harvest Inc., Lifeway Foods Inc., Nestle SA, NextFoods Inc., PepsiCo Inc., and Yakult Honsa Co. Ltd. are some of the major market participants. To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

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Health benefits of probiotic drinks have been instrumental in driving the growth of the market. However, contradictory perceptions of probiotic drinks might hamper the market growth.

Technavio’s custom research reports offer detailed insights on the impact of COVID-19 at an industry level, a regional level, and subsequent supply chain operations. This customized report will also help clients keep up with new product launches in direct & indirect COVID-19 related markets, upcoming vaccines and pipeline analysis, and significant developments in vendor operations and government regulations. Download a Free Sample Report on COVID-19 Impacts

Probiotic drinks market 2020-2024: Segmentation

Probiotic drinks market is segmented as below:

  • Product

    • Dairy Drinks
    • Juice Drinks
  • Geographic Landscape

    • North America
    • APAC
    • Europe
    • South America
    • MEA

Probiotic drinks market 2020-2024: Scope

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources. The probiotic drinks market report covers the following areas:

  • Probiotic drinks market Size
  • Probiotic drinks market Trends
  • Probiotic drinks market Industry Analysis

This study identifies the prominence of probiotic drinks in weight management as one of the prime reasons driving the probiotic drinks market growth during the next few years.

Technavio suggests three forecast scenarios (optimistic, probable, and pessimistic) considering the impact of COVID-19. Technavio’s in-depth research has direct and indirect COVID-19 impacted market research reports.

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Probiotic drinks market 2020-2024: Key Highlights

  • CAGR of the market during the forecast period 2020-2024
  • Detailed information on factors that will assist probiotic drinks market growth during the next five years
  • Estimation of the probiotic drinks market size and its contribution to the parent market
  • Predictions on upcoming trends and changes in consumer behavior
  • The growth of the probiotic drinks market
  • Analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of probiotic drinks market vendors

Table of Contents:

Executive Summary

Market Landscape

  • Market ecosystem
  • Value chain analysis

Market Sizing

  • Market definition
  • Market segment analysis
  • Market size 2019
  • Market outlook: Forecast for 2019 – 2024

Five Forces Analysis

  • Five Forces Summary
  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

Customer landscape

Drivers, Challenges, and Trends

  • Market drivers
  • Volume driver – Demand led growth
  • Volume driver – Supply led growth
  • Volume driver – External factors
  • Volume driver – Demand shift in adjacent markets
  • Price driver – Inflation
  • Price driver – Shift from lower to higher priced units
  • Market challenges
  • Market trends

Vendor Landscape

  • Overview
  • Vendor landscape
  • Landscape disruption

Vendor Analysis

  • Vendors covered
  • Market positioning of vendors
  • Bio-K Plus International Inc.
  • Fonterra Co-operative Group Ltd.
  • Danone SA
  • Gujarat Cooperative Milk Marketing Federation Ltd.
  • Harmless Harvest Inc.
  • Lifeway Foods Inc.
  • Nestle SA
  • NextFoods Inc.
  • PepsiCo Inc.
  • Yakult Honsa Co. Ltd.


  • Scope of the report
  • Currency conversion rates for US$
  • Research methodology
  • List of abbreviations

About Us

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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