Global Recovery Drinks Market expected to grow at a CAGR of 6% by 2025

Torri Donley

The MarketWatch News Department was not involved in the creation of this content. Sep 29, 2020 (Market Insight Reports) — Recovery Drinks Market Analysis: The Global Recovery Drinks Market was at USD x.xx million in 2019 and is anticipated to extent an over of USD x.xx million by the end […]

The MarketWatch News Department was not involved in the creation of this content.

Sep 29, 2020 (Market Insight Reports) —
Recovery Drinks Market Analysis:

The Global Recovery Drinks Market was at USD x.xx million in 2019 and is anticipated to extent an over of USD x.xx million by the end of the assessment period. The market is estimated to experience reasonable growth to record a CAGR of 5.9% throughout the outlook period (2020-2025).

Market Overview:

Recovery drinks containing milk protein are increasingly considered viable for rehydration than drinks with unadulterated starch. Recently, NBA stars, soccer players, swimmers, and rallies have started drinking recovery drinks. The recovery drinks section contains the drinks rich in sugars, proteins or electrolytes, for the most part, devoured after demanding work to renew the dry substance of the body during exercise, and its market is very determined by competitors and customers of knowledge of well-being. However, the factors controlling the development of the market are the large expense of recovery drinks compared to natural soft drinks, which is attributed to the ingredients used and the high production costs.

COVID 19 Impact on the Recovery Drinks Market

The Covid-19 pandemic is expected to create great demand for the recovery beverages market in the coming years. Although the distribution network and supply chain have been disrupted due to a total blockage around the world, the need for nutritious food and drink has increased. Therefore, in the coming years, when the condition returns to normal, athletes and sportsmen are very likely to choose options such as nutrient-dense recovery drinks.

Browse In-depth Analysis of the Recovery Drinks Market @


While traditional recovery drinks remain popular, an awareness of holistic health and wellness has led to a category change. The region is witnessing a growing consumption of organic energy drinks and brands such as Organic Muscle, Vega, Atrium Innovations Inc. (Garden of Life) and many others, developing these drinks with ingredients perceived as organic as a better alternative. Some of the most common ingredients in these drinks are plant-based protein shakes, magnesium drinks, and electrolyte powders. As per the Organic Trade Association, there is a steady increase in the consumption of organic recovery drinks in Brazil, which shows the increase in demand for recovery drinks in the world.

Segmentation Analysis

The global recovery drinks market is divided based on the type of product, ingredient and user. The type of product varies between recognized isotonic, hypotonic and hypertonic depending on the concentration. Hypertonic dominates the market because it contains more concentrated particles than those inside the body, resulting in moderate assimilation. These drinks contain dynamic ingredients, for example electrolytes, sugars, sodium, nutrients, proteins, and citrus extracts. Therefore, this takes into account people who need to lead strong and enriching lives to devour these kinds of drinks as well.

By ingredient type, the market is segmented into citric acid, proteins, sodium, carbohydrates, electrolytes, and vitamins.

By end-users, the market is divided into athletes, occasional drinkers, recreational users and lifestyle users. Beverage production costs are also high, which has divided the market in terms of customers and non-buyers.

Sample Copy of the Global Recovery Drinks Market @

Regional Analysis

Europe is expected to be the fastest-growing region due to rising awareness of consumer health and disposable income in the emerging markets of Germany, France, Italy and Spain. In addition, the increasing adoption of the Western lifestyle has twinned the determinants of sales in the market. The development of recovery drinks, such as dairy recovery drinks and alcoholic beverages, which appeal to health-conscious consumers, has triggered market growth.

Industry Developments

  1. Susie Parker-Simmons structured a hot recovery drink. The article was designed for winter competitors, with an idea to help repair the human body and prepare it to function ideally. The item called “Susie Extraordinary” contains ingredients, e.g. sugars, proteins. As of now, the article is restrictive for Team USA, and will likely be accessible to the “Weekend Warrior” class of buyers later on as well.

  2. The Coca-Cola Company agreed to fully acquire the US brand of dairy products Fairlife, purchasing the remaining 57.5% of the company from JV partner Select Milk Producers for an undisclosed amount. Fairlife was launched in 2012 and the brand now markets a broad portfolio of dairy beverages, including protein shakes, recovery drinks and ultrafiltered dairy products.

  3. PepsiCo confirmed about its purchase of Rockstar Energy, months after Coca-Cola’s own energy drink in the United States. Snack and beverage giant PepsiCo announced that it will pay Rockstar Energy USD 3.85 billion.

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