Iconic French wine label Listel has signed an exclusive new distribution agreement with Pinnacle Drinks.
The partnership with the Woolworths Group supplier will see Listel stocked in Dan Murphy’s stores across the country from November 1, at the affordable RRP of $11.99.
Guillaume Bladocha, Listel’s Export Director for Asia Pacific, said the company is excited to bring their brand to Australian consumers after the incredible success it had seen in France and other international markets.
“We are incredibly excited about this new partnership with Pinnacle Drinks and the opportunity to bring Listel to the Australian consumers,” Bladocha said.
“Listel is the top selling rosé in France for many years and has been experiencing a strong growth on the export markets for the last few years. Given the distribution network that Pinnacle Drinks has in Australia, this partnership is a perfect fit to our brand.”
Listel, part of the Castel Group