The Drinks Trust launches end of furlough grants

Torri Donley

13th October, 2020 by Lucy Shaw The Drinks Trust is offering 500 emergency grants of £250 to those in the trade experiencing financial hardship due to the end of the government’s furlough scheme. The furlough scheme comes to an end on 31 October and will be replaced by the Job […]

Welsh Drinks Producer Secures Middle East Business

Torri Donley

Welsh Drinks Producer Secures Middle East Business Flawsome! Drinks have every reason to celebrate after securing a business deal with a multinational premium supermarket retailer in the Middle East. Cardiff based drinks producer, Flawsome!, which makes cold-pressed juices from imperfect fruit and vegetables, will see its products available to buy […]

Top drinks marketing campaigns and news: October

Torri Donley

US wine giant E&J Gallo signed the Black Eyed Peas for an augmented reality marketing stunt to promote its Barefoot wine brand. The wine label has created an app that allows drinkers to see a virtual mini-performance courtesy of the band. Consumers start by downloading an app directly or scanning […]

Listel enters exclusive partnership with Pinnacle Drinks

Torri Donley

Iconic French wine label Listel has signed an exclusive new distribution agreement with Pinnacle Drinks.  The partnership with the Woolworths Group supplier will see Listel stocked in Dan Murphy’s stores across the country from November 1, at the affordable RRP of $11.99. Guillaume Bladocha, Listel’s Export Director for Asia Pacific, […]