Unilever Sri Lanka, one of Sri Lanka’s largest fast-moving consumer goods companies has announced its entry to the Health Foods Drinks market with the inclusion of two iconic brands, Horlicks and Viva into its Food and Refreshments portfolio.
This announcement forms part ofthe successful regional merger between Hindustan Unilever Limited (HUL) and GlaxoSmithKline Consumer Healthcare Limited (GSKCH). With this, Unilever Sri Lanka takes over ownership for marketing and distributing Horlicks and Viva in Sri Lanka.
The inclusion of Horlicks and Viva into its portfolio is in line with the company’s commitment to provide healthy and nutritious food and refreshments to Sri Lanka, as more and more consumers connect with the global megatrend of wellbeing and nourishment. Unilever Sri Lanka Marketing Director Home Care, Food, Refreshment and Water Sharmila Bandara said, “Horlicks and Viva are cherished brands, which have won the hearts and minds of generations. Deeply rooted in the local culture, the brands are considered an everyday nutrition staple in households across the country and we are honoured to now represent them in Sri Lanka.”
Unilever Sri Lanka, Category Lead Nutrition Milinda Weerasinghe said “Horlicks and Viva’s rich range of beverage-based nutrition productshave enjoyed a vibrant presence in the Sri Lanka Health Food Drinks market segment, appealing to all age groups.
As these brands enter a new era of consumer relevance under heightened concern around health and nutrition, we are confident of the possibilities they present to unlock further trust and confidence among consumers.It is with this in mind that we welcome both Horlicks and Viva into the Unilever Sri Lanka family.”